Tips on How to Design a Good Leaflet

A good leaflet should be clear, simple, and easy to read. Most people only look at one for a few seconds, so there is no point filling it with too much text or complicated design.

Start with a clear headline that quickly tells people what the leaflet is about. Keep the wording short and direct. Long titles or too much information at the top can make people lose interest straight away.

Try not to overcrowd the layout. Leave space between sections so everything feels easy to follow. A clean design almost always looks better than trying to squeeze everything onto the page.

It is also best to keep fonts simple. Using too many different fonts can make a leaflet look messy and unprofessional. In most cases, two fonts are enough, and you should avoid using more than three across the whole design.

Images should be sharp and good quality. Blurry pictures or stretched graphics can ruin the overall look, even if the rest of the design is good.

When designing for print, remember to leave proper print margins around the edges. Text or important images placed too close to the edge can get cut off during guillotining.

You should also add a 3mm bleed around the design. This gives the printer extra space for trimming and helps avoid unwanted white edges after cutting. Crop marks should also be included so the printer knows exactly where the leaflet needs to be trimmed.

Keep the text easy to read by using sensible font sizes and clear colour contrast. Dark text on a light background is usually the easiest option.

Before sending the leaflet to print, check everything carefully. Look for spelling mistakes, low-quality images, and alignment problems. It is much easier to fix mistakes before printing than after hundreds of copies have been made check out our

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A leaflet does not need loads of effects or complicated design to work well. If people can quickly understand the message and find the information they need, then the design is doing its job properly.